Victor E. Friedberg

Victor E. Friedberg

Executive Chairman, Lavva; Founder FoodShot

Victor was instrumental in the development of S2G’s mission, culture, strategy and team. As a mission-driven entrepreneur, Victor has been at the forefront of innovation, global development and sustainability for over 20 years. In addition to Co-founding S2G Ventures, Victor Co-founded and was Executive Director of LAUNCH, the innovation accelerator with NASA, USAID, NIKE, and the US Dept. of State, and an Executive Director at WIRED.

Since departing S2G Ventures, Victor serves as Founder and Chairman of FoodShot – Moonshots for Better Food and as Executive Chairman to Lavva. Victor is also a member of the Governor’s Innovation Council for Food and Agriculture.


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