Founded in 2019, with the support of the Mailman School of Public Health at Columbia University, NourishedRx (formerly Project Well) is the first smart, Food-as-Medicine market platform designed to drive lasting dietary change for health plan members. The company’s core AI-enabled platform matches at-risk members with personalized, Registered Dietitian–vetted high-quality meal offerings that leverage behavioral science to support lasting dietary change and, ultimately, improved health outcomes.

The platform unlocks the untapped potential of nutrition by integrating clinically tailored meals and diet education into the healthcare payment and delivery system.