A humane and healthy planet.
To back the best entrepreneurs that are improving the overall health and sustainability of the food system.
To plant a garden is to believe in the future
Sector Brands
Founded 2009
Headquarters Oakland, CA
Back to the Roots is an online based company that provides a variety of indoor gardening kits. With their products, customers can grow anything from mushrooms to microgreens and even herb garden. Their goal is to reconnect families to the growing process and arm a new generation with the knowledge of where food comes from.
LEADERSHIP
Alejandro Velez
Co-CEO and Co-Founder
Nikhil Arora
Co-CEO and Co-Founder
ARTICLES
06/20/20
Congratulations to our World Economic Forum Technology Pioneers 2020
Sanjeev Krishnan, S2G Ventures Managing Director and CIO, will ...Connecting Technology and Business to Create Healthy, Resilient Food Systems.
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IN THE NEWS
10/22/20
Leader In Organic Gardening Back To The Roots Raises New Round Of Financing To Fuel Rapid Expansion Into The Seed Packet Category
Current Investors S2G Ventures, Acre Venture Partners, John Foraker, and Fund Good Jobs Led the Round, Alongside New Investor Prince Khaled bin Alwaleed, a Prominent Sustainable Food & AG Investor
Yahoo Finance