Back to the Roots

Back to the Roots

To plant a garden is to believe in the future

Sector Brands

Founded 2009

Headquarters Oakland, CA

Back to the Roots is an online based company that provides a variety of indoor gardening kits. With their products, customers can grow anything from mushrooms to microgreens and even herb garden. Their goal is to reconnect families to the growing process and arm a new generation with the knowledge of where food comes from.

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LEADERSHIP
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Alejandro Velez

Co-CEO and Co-Founder

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Nikhil Arora

Co-CEO and Co-Founder

ARTICLES
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06/20/20

Congratulations to our World Economic Forum Technology Pioneers 2020

Sanjeev Krishnan, S2G Ventures Managing Director and CIO, will ...Connecting Technology and Business to Create Healthy, Resilient Food Systems. 

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IN THE NEWS

10/22/20

Leader In Organic Gardening Back To The Roots Raises New Round Of Financing To Fuel Rapid Expansion Into The Seed Packet Category

Current Investors S2G Ventures, Acre Venture Partners, John Foraker, and Fund Good Jobs Led the Round, Alongside New Investor Prince Khaled bin Alwaleed, a Prominent Sustainable Food & AG Investor

Yahoo Finance

OUR PODCAST

WHERE DO WE GROW FROM HERE

6/17/21

The Power of Why: A Guide for Growth with Back to the Roots

From their UC-Berkeley college dorms to over 14,000 stores globally, Back to the Roots is on a mission to reconnect every family & kid back to where food comes from by helping them experience the magic of growing it themselves. Alejandro Velez and Nikhil Arora, Co-founders and co-CEO, Back to the Roots join the S2G Ventures podcast to discuss entrepreneurship, starting and growing a business for a new generation of consumers, and how they have used the WHY of their business as the guide for growth.

EPISODE

21

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