Four Ingredients for Transitioning Tough Sectors

In this episode, S2G’s Sanjeev Krishnan and Jessica Murphy delve into the key drivers of change within complex sectors like food & agriculture, oceans, and energy. They dissect the critical elements - product innovation and business model innovation, community and storytelling, engaging with industry incumbents, and changing capital markets - essential for fostering sustainability and resilience in the global economy. Using conversations from this year’s S2G Summit as a jumping-off point, Sanjeev and Jessica discuss the four-ingredient framework, the role each component plays, and the opportunities to bring them together to realize profound systems change.

Key Topics:

1. Innovation: Sanjeev stresses the need for product innovation and business model innovation to combat volatility and derisk systems while challenging the assumption that these innovations can’t be deflationary.

2. Engaging with Industry Incumbents: Collaboration with incumbents will be key to propelling innovations from emerging startups to widespread adoption of new technologies. Leveraging the resources, expertise, and credibility of industry giants can accelerate the pace of transformation and foster industry-wide change.

3. Community and Storytelling: The power of storytelling in shaping consumer behaviors and policy landscapes cannot be underestimated. Sanjeev and Jessica share insights from the S2G Summit that underscore the impact of compelling storytelling on both economic values and cultural norms, offering a pathway to drive change through impactful narratives.

4. Changing Capital Markets: Sanjeev and Jessica discuss the need to align capital markets with long-term sustainability objectives. By balancing shareholder value with stakeholder resilience, the focus shifts toward creating systems that promote stability, reduce volatility, and amplify positive environmental and social impacts, ensuring a sustainable future for all stakeholders involved.