Jeff Nobbs is on a mission to replace environmentally harmful and unhealthy vegetable oils with cultured oil that is better for people and the planet. Vegetable oils, which make up 20 percent of our daily calories, are driving biodiversity loss through cropland expansion and contributing to the rise of chronic disease. This awareness, coupled with a passion for healthy eating and the connection between food and wellness, drove Jeff to dedicate his career to finding an alternative. In this episode, Jeff talks about the factors that led him to create cultured oil, a fermented vegetable oil that has a 90 percent lower environmental footprint and is substantially healthier without sacrificing taste.
Interested in learning more about fermentation? In this Seeding Change article, we look at the potential for fermentation to transform our food systems and what it will take to advance the sector and scale these technologies.
Executive in Residence
Walter is an investor, mentor and advisor to the next generation of American food companies. Robb has dedicated his career to bringing healthier, more sustainable food to more people, and trying to bring purpose and values to business. In his role as Executive in Residence at S2G, he collaborates and works directly alongside entrepreneurs and leadership teams on growth and go-to-market strategy, business development, and building strong culture across their respective businesses. As former co-CEO of Whole Foods Market, Robb has a long and varied entrepreneurial history, ranging from natural food retailer to farmer to consultant. Robb joined Whole Foods Market in 1991 and in 2010 was named co-CEO along with John Mackey, at which time he joined the Whole Foods Market Board of Directors. In 2017, Robb transitioned his leadership focus to mentoring and supporting the next generation of entrepreneurs through the creation of Stonewall Robb Advisors. Robb also serves on the Board of Directors for Union Square Hospitality Group, The Container Store, FoodID, Hungry, Aphria, and Apeel Sciences.