In this episode, Jessica Murphy, Vice President at S2G, sits down with Tracey Halama, CEO of Vital Proteins to share how the unique ways in which the company built their brand, positioned them to be acquired by Nestle Health Sciences in one of the great M&A stories of the year. Between starting in D2C, becoming a B corp, working with influencers, being radically transparent, and staying true to your brand experience, Tracey has some real wisdom to share with brands looking to stand out from the pack and earn brand recognition and loyalty.