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To back the best entrepreneurs that are improving the overall health and sustainability of the food system.




The Power of Why: A Guide for Growth with Back to the Roots

The Power of Why: A Guide for Growth with Back to the Roots

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The Power of Why: A Guide for Growth with Back to the Roots
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From their UC-Berkeley college dorms to over 14,000 stores globally, Back to the Roots is on a mission to reconnect every family back to where food comes from by helping them experience the magic of growing it themselves. Alejandro Velez and Nikhil Arora, Co-founders and co-CEO, Back to the Roots join the S2G Ventures podcast to discuss entrepreneurship, starting and growing a business for a new generation of consumers, and how they have used the WHY of their business as the guide for growth.

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Alejandro Velez and Nikhil Arora

co-Founder and co-CEO

Back to the Roots

Back to the Roots was founded in 2009 by then college seniors Alejandro Velez and Nikhil Arora after discovering how to grow gourmet mushrooms on recycled coffee grounds. Since then, Back to the Roots has evolved from urban mushroom farming to a thriving business on a mission to undo food and reconnect families to it through fun, innovative, and delicious Ready to Grow and Ready to Eat products (Organic Mushroom Farm, Water Garden, Garden-in-a-Can, Organic Stoneground Flakes, Organic Breakfast Toppers, and Organic Stoneground Crisps). Back to the Roots currently sells its products in over 14,000 stores worldwide, including Whole Foods Market, Target, Costco, The Home Depot, Nordstrom, Petco, Cost Plus World Market, Loblaw, Giant Eagle, Wegmans, The Fresh Market, Crate & Barrel, Urban Outfitters, Safeway, and Kroger.

Nikhil and Alejandro have been honored with several awards recognizing their efforts in sustainability and entrepreneurship including BusinessWeek’s “Top 25 Entrepreneurs under 25,” Inc.’s “30 Under 30,” Inc. 500, Forbes’ “30 Under 30,” and CNN’s “10 Next Entrepreneurs to Watch.” In addition, Back to the Roots was named a 2013 Martha Stewart Top Ten American Made honoree and recognized by President Obama as Champions of Change.

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