The Power of Why: A Guide for Growth with Back to the Roots

From their UC-Berkeley college dorms to over 14,000 stores globally, Back to the Roots is on a mission to reconnect every family back to where food comes from by helping them experience the magic of growing it themselves. Alejandro Velez and Nikhil Arora, Co-founders and co-CEO, Back to the Roots join the S2G Ventures podcast to discuss entrepreneurship, starting and growing a business for a new generation of consumers, and how they have used the WHY of their business as the guide for growth.

More resources:

• For Peat’s Sake: Back to the Roots Equips Home Gardeners with Climate-Friendly Soil

• EY Announces Nikhil Arora and Alejandro Velez of Back to the Roots as Entrepreneur Of The Year® 2021 Northern California Award Finalists

• From Plant To Plate: Grow-Your-Own Kits Are Helping To Alleviate Food Insecurity